---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-26-006234"
form_type: "8-K"
ticker: "XELB"
cik: "0001083220"
company_name: "XCel Brands, Inc."
filed_at: "2026-01-23T23:59:59+00:00"
generated_at: "2026-05-16T08:21:07.473683+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Xcel Brands signs $15M common stock purchase agreement with White Lion Capital

## Summary
- Up to $15M of common stock may be sold to White Lion over 24 months at a discount to market price.
- Pricing: 97% of lowest VWAP (VWAP purchases) or avg of 3 lowest closing prices (regular purchases).
- Commitment shares of $37,500 to be issued; proceeds used for working capital and general corporate purposes.
- Volume limited to 30% of 5-day avg daily trading volume; Exchange Cap at 1,178,173 shares (19.99% of outstanding).
- Maxim Group LLC receives 4% cash fee on gross proceeds; investor agrees not to short stock.

## SEC filing metadata
- accession: 0001104659-26-006234
- form_type: 8-K
- ticker: XELB
- cik: 0001083220
- company_name: XCel Brands, Inc.
- filed_at: 2026-01-23T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 1.01, 3.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1083220/000110465926006234/0001104659-26-006234-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1083220/000110465926006234/tm263797d1_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-26-006234
- JSON: https://secwatch.observer/filing/0001104659-26-006234.json
- Plain text: https://secwatch.observer/filing/0001104659-26-006234.txt

## Key facts
- Material Agreements
  XCel Brands, Inc. entered into Purchase Agreement with White Lion Capital, LLC valued at up to $15.0 million (effective 2026-01-21).
  - Action: entry
  - Agreement: equity purchase
  - Counterparty: White Lion Capital, LLC
  - Value: up to $15.0 million
  - Effective: 2026-01-21
  source text: On January 21, 2026 (the “Execution Date”), Xcel Brands, Inc. (the “Company”) entered into a common stock purchase agreement (the “Purchase Agreement”) and a registration rights agreement (the “Registration Rights Agreement”), with White Lion Capital, LLC (the “Investor”), pursuant to which the Investor has committed to purchase up to $15.0 million of the Company’s common stock
  evidence_url: https://www.sec.gov/Archives/edgar/data/1083220/000110465926006234/0001104659-26-006234-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.