Shake Shack launches Project Catalyst tech initiative; reiterates 2026 guidance

Shake Shack Inc.

Project Catalyst includes modern POS via Qu, first loyalty platform, expanded AI, and unified data platform.
Company reiterates Q1 and FY 2026 guidance and three-year financial targets, inclusive of tech investments.
CEO Rob Lynch states initiative supports scaling to 1,500 company-operated Shacks.
New loyalty platform aims to drive guest frequency and enable personalized experiences.
AI capabilities focus on real-time operational insights and intelligent support for teams.

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