---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-26-086902"
form_type: "8-K"
ticker: "CBRL"
cik: "0001067294"
company_name: "CRACKER BARREL OLD COUNTRY STORE, INC"
filed_at: "2026-07-27T13:49:01+00:00"
generated_at: "2026-07-27T13:50:08.881747+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Cracker Barrel appoints David Deno as CEO; Julie Masino steps down effective Aug 10, 2026

## Summary
- David Deno, former Bloomin' Brands CEO, named President and CEO effective August 10, 2026; will join the Board.
- Julie Masino resigns as CEO and director on Aug 10; remains in advisory role through Oct 9, 2026.
- Deno receives $1M base salary, 125% target bonus, 360% of base LTIP target, and $400K sign-on award (RSUs + options).
- Deno's employment agreement includes two-year non-compete and severance of 2x base plus target bonus if terminated without cause.
- Masino's transition agreement provides separation payments and equity treatment consistent with prior disclosed terms.

## SEC filing metadata
- accession: 0001104659-26-086902
- form_type: 8-K
- ticker: CBRL
- cik: 0001067294
- company_name: CRACKER BARREL OLD COUNTRY STORE, INC
- filed_at: 2026-07-27T13:49:01+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1067294/000110465926086902/0001104659-26-086902-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1067294/000110465926086902/tm2621310d1_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-26-086902
- JSON: https://secwatch.observer/filing/0001104659-26-086902.json
- Plain text: https://secwatch.observer/filing/0001104659-26-086902.txt

## Key facts
- Executive change
  David Deno was appointed as Director at CRACKER BARREL OLD COUNTRY STORE, INC.
  - Action: appointed
  - Role: Director
  source text: will join the Company’s Board of Directors
  evidence_url: https://www.sec.gov/Archives/edgar/data/1067294/000110465926086902/0001104659-26-086902-index.htm
- Executive change
  David Deno was appointed as President and Chief Executive Officer at CRACKER BARREL OLD COUNTRY STORE, INC.
  - Action: appointed
  - Role: President and Chief Executive Officer
  source text: David Deno, will assume the role of President and Chief Executive Officer
  evidence_url: https://www.sec.gov/Archives/edgar/data/1067294/000110465926086902/0001104659-26-086902-index.htm
- Executive change
  Julie Masino departed as President and Chief Executive Officer at CRACKER BARREL OLD COUNTRY STORE, INC.
  - Action: stepped down
  - Role: President and Chief Executive Officer
  source text: Julie Masino, the Company’s President and Chief Executive Officer, will step down from that role effective August 10, 2026
  evidence_url: https://www.sec.gov/Archives/edgar/data/1067294/000110465926086902/0001104659-26-086902-index.htm
- Executive change
  Julie Masino resigned as Director at CRACKER BARREL OLD COUNTRY STORE, INC.
  - Action: resigned
  - Role: Director
  source text: Ms. Masino will resign from the Board on the Effective Date
  evidence_url: https://www.sec.gov/Archives/edgar/data/1067294/000110465926086902/0001104659-26-086902-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.