{"schema_version":"secwatch.filing_event.v1","accession":"0001104659-26-088966","form_type":"8-K","ticker":"PSQH","cik":"0001847064","company_name":"PSQ Holdings, Inc.","filed_at":"2026-07-31T11:00:33+00:00","discovered_at":"2026-07-31T11:05:00.339535+00:00","generated_at":"2026-07-31T11:05:29.943999+00:00","sec_items":["1.01","7.01","9.01"],"event_type":"m_and_a","sentiment":"neutral","materiality_score":0.6,"calibrated_materiality_score":0.6,"confidence":"high","headline":"PSQ Holdings sells EveryLife for $5.5M cash; sharpens fintech focus","bullets":["Gross proceeds of $5.5M in cash from sale of EveryLife diaper brand to FreeHold Brands.","Transaction expected to close by September 30, 2026, subject to customary conditions.","EveryLife has been reported as discontinued operations since Q3 2025; sale completes exit from DTC commerce.","Non-dilutive cash strengthens balance sheet; company to focus on core payments and financial infrastructure.","FullSend Partners acted as financial advisor to PSQ Holdings."],"urls":{"canonical":"https://secwatch.observer/filing/0001104659-26-088966","json":"https://secwatch.observer/filing/0001104659-26-088966.json","markdown":"https://secwatch.observer/filing/0001104659-26-088966.md","text":"https://secwatch.observer/filing/0001104659-26-088966.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1847064/000110465926088966/0001104659-26-088966-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1847064/000110465926088966/tm2621695d1_8k.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-07-31T11:05:29.943999+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}