---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-26-088966"
form_type: "8-K"
ticker: "PSQH"
cik: "0001847064"
company_name: "PSQ Holdings, Inc."
filed_at: "2026-07-31T11:00:33+00:00"
generated_at: "2026-07-31T11:05:29.943999+00:00"
event_type: "m_and_a"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# PSQ Holdings sells EveryLife for $5.5M cash; sharpens fintech focus

## Summary
- Gross proceeds of $5.5M in cash from sale of EveryLife diaper brand to FreeHold Brands.
- Transaction expected to close by September 30, 2026, subject to customary conditions.
- EveryLife has been reported as discontinued operations since Q3 2025; sale completes exit from DTC commerce.
- Non-dilutive cash strengthens balance sheet; company to focus on core payments and financial infrastructure.
- FullSend Partners acted as financial advisor to PSQ Holdings.

## SEC filing metadata
- accession: 0001104659-26-088966
- form_type: 8-K
- ticker: PSQH
- cik: 0001847064
- company_name: PSQ Holdings, Inc.
- filed_at: 2026-07-31T11:00:33+00:00
- event_type: m_and_a
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 1.01, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1847064/000110465926088966/0001104659-26-088966-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1847064/000110465926088966/tm2621695d1_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-26-088966
- JSON: https://secwatch.observer/filing/0001104659-26-088966.json
- Plain text: https://secwatch.observer/filing/0001104659-26-088966.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.