---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-26-094884"
form_type: "8-K"
ticker: "LVLU"
cik: "0001780201"
company_name: "Lulu's Fashion Lounge Holdings, Inc."
filed_at: "2026-08-12T20:14:06+00:00"
generated_at: "2026-08-12T20:15:19.906088+00:00"
event_type: "earnings"
sentiment: "positive"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Lulus Q2 revenue down 17% to $67.8M; gross margin up 330bps; net loss narrows

## Summary
- Net revenue $67.8M, down 17% YoY on 17% fewer orders and higher return rates; AOV up 1% to $147.
- Gross margin expanded 330 bps to 48.6%, highest Q2 rate since 2021; gross profit down 11% to $33.0M.
- Net loss narrowed to $1.5M vs $3.0M loss; Adjusted EBITDA positive at $1.0M vs $0.5M last year.
- Active customers 2.2M, down 13% YoY; inventory down 23% to $28.6M; wholesale nearly doubled YoY.
- FY2027 outlook reaffirmed; free cash flow $0.1M vs -$1.9M; total debt down $3.2M in Q2.

## SEC filing metadata
- accession: 0001104659-26-094884
- form_type: 8-K
- ticker: LVLU
- cik: 0001780201
- company_name: Lulu's Fashion Lounge Holdings, Inc.
- filed_at: 2026-08-12T20:14:06+00:00
- event_type: earnings
- sentiment: positive
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1780201/000110465926094884/0001104659-26-094884-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1780201/000110465926094884/lvlu-20260812x8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-26-094884
- JSON: https://secwatch.observer/filing/0001104659-26-094884.json
- Plain text: https://secwatch.observer/filing/0001104659-26-094884.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.