---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-26-097497"
form_type: "8-K"
ticker: "ULTA"
cik: "0001403568"
company_name: "Ulta Beauty, Inc."
filed_at: "2026-08-17T10:30:42+00:00"
generated_at: "2026-08-17T10:35:08.272490+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.25
calibrated_materiality_score: 0.25
confidence: "high"
source: SEC EDGAR
---

# Ulta Beauty appoints Brieane Olson to board, effective Aug 31, 2026

## Summary
- Brieane Olson, 47, appointed as independent director; fills seat vacated by Kelly E. Garcia.
- Garcia transitions to role of Ulta Beauty's Chief Technology Officer; board will have 10 directors.
- Olson has been PacSun CEO since May 2023, President since 2021, and Chief Brand Officer since 2020.
- Over 20 years specialty retail experience; holds degrees from UC Berkeley and Istituto Marangoni.
- Appointment effective August 31, 2026; term runs until 2027 Annual Meeting of Stockholders.

## SEC filing metadata
- accession: 0001104659-26-097497
- form_type: 8-K
- ticker: ULTA
- cik: 0001403568
- company_name: Ulta Beauty, Inc.
- filed_at: 2026-08-17T10:30:42+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.25
- calibrated_materiality_score: 0.25
- confidence: high
- sec_items: 5.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1403568/000110465926097497/0001104659-26-097497-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1403568/000110465926097497/ulta-20260813x8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-26-097497
- JSON: https://secwatch.observer/filing/0001104659-26-097497.json
- Plain text: https://secwatch.observer/filing/0001104659-26-097497.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.