---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-26-098791"
form_type: "8-K"
ticker: "XELB"
cik: "0001083220"
company_name: "XCel Brands, Inc."
filed_at: "2026-08-19T20:30:20+00:00"
generated_at: "2026-08-19T20:31:13.203408+00:00"
event_type: "other_material"
sentiment: "negative"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Xcel Brands enters ATM equity distribution agreement for up to $10M

## Summary
- Agreement with Maxim Group LLC to sell up to $10,000,000 aggregate of common stock at-the-market.
- Commission of 3.0% of gross sales price; sales via Nasdaq Capital Market or negotiated transactions.
- Offering registered under Form S-3 (File No. 333-276698); prospectus supplement dated Aug 18, 2026.
- Agreement terminates upon sale of all shares or earlier termination by either party.
- Company may terminate at its discretion; customary indemnification provisions apply.

## SEC filing metadata
- accession: 0001104659-26-098791
- form_type: 8-K
- ticker: XELB
- cik: 0001083220
- company_name: XCel Brands, Inc.
- filed_at: 2026-08-19T20:30:20+00:00
- event_type: other_material
- sentiment: negative
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 1.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1083220/000110465926098791/0001104659-26-098791-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1083220/000110465926098791/tm2623598d1_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-26-098791
- JSON: https://secwatch.observer/filing/0001104659-26-098791.json
- Plain text: https://secwatch.observer/filing/0001104659-26-098791.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.