---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-26-110965"
form_type: "8-K"
ticker: "MNST"
cik: "0000865752"
company_name: "Monster Beverage Corp"
filed_at: "2026-09-25T20:05:38+00:00"
generated_at: "2026-10-12T13:22:04.210826+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.4
calibrated_materiality_score: 0.4
confidence: "high"
source: SEC EDGAR
---

# Monster Energy CEO Americas Rob Gehring to resign Nov 30, 2026; Emelie Tirre to lead Americas interim

## Summary
- Rob Gehring, CEO Americas of Monster Energy Company, notified the Board on Sept 21, 2026 of his resignation effective Nov 30, 2026 to return to The Coca-Cola Company.
- Gehring will join The Coca-Cola Company as president of its North America operating unit and remain in his Monster role through the Effective Date.
- Effective Dec 1, 2026, Emelie C. Tirre, Chief Strategy Officer of Monster Energy Company, will assume responsibility for the Americas and Caribbean on an interim basis.
- Ms. Tirre, age 57, previously was Chief Commercial Officer for the Americas, Caribbean and Oceania through Feb 24, 2026, overseeing U.S., Canada and Latin America sales.
- The Board and Company thanked Gehring for his contributions and look forward to partnering with him at TCCC.

## SEC filing metadata
- accession: 0001104659-26-110965
- form_type: 8-K
- ticker: MNST
- cik: 0000865752
- company_name: Monster Beverage Corp
- filed_at: 2026-09-25T20:05:38+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.4
- calibrated_materiality_score: 0.4
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/865752/000110465926110965/0001104659-26-110965-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/865752/000110465926110965/tm2626151d1_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-26-110965
- JSON: https://secwatch.observer/filing/0001104659-26-110965.json
- Plain text: https://secwatch.observer/filing/0001104659-26-110965.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.