Beyond acquires Buy Buy Baby brand rights for $5M; plans tokenization and LifeChain ledger

BED BATH & BEYOND, INC.

Purchase price of $5M includes trademarks, domains, data, IP, vendor relationships, and goodwill.
Beyond will pay 1.0% revenue share on e-commerce sales and 0.5% on brick-and-mortar sales from Buy Buy Baby branded channels starting 2026.
Kirkland's will have flexibility to integrate Buy Buy Baby into Bed Bath & Beyond stores or open standalone locations.
Exploring tokenization of Buy Buy Baby IP via tZERO: potential digital dividend for BYON holders and new offering with omnichannel revenue share and loyalty benefits.
Plans to build a blockchain ledger for life events (LifeChain) using Buy Buy Baby assets and tZERO technology.

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