Beyond, Inc. completes $5M acquisition of Buy Buy Baby brand and assets

BED BATH & BEYOND, INC.

Closed Buy Buy Baby purchase on Feb 21, 2025, ahead of schedule.
Total purchase price of $5 million paid at closing.
Assets acquired: brand rights, website, trademarks, domain names, data, content, IP, vendor relationships.
Deal strengthens customer proposition by reuniting Bed Bath & Beyond and Buy Buy Baby brands.

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