Gannett partners with Gambling.com for sports betting content across USA TODAY Network

USA TODAY Co., Inc.

Multi-year deal integrates Gambling.com's data platform and sports betting content into USA TODAY Network.
Partnership covers USA TODAY, 200+ local publications, and Sports Media Group fan sites.
Expected to be immediately accretive to Gannett's EBITDA and Free Cash Flow by monetizing sports traffic.
Gannett reaches over 47 million sports fans; deal value grows as more states legalize online gambling.
No financial terms disclosed; partnership is a revenue share model driven by player acquisition.

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