Gannett files antitrust lawsuit against Google over ad-tech monopolization

USA TODAY Co., Inc.

Filed civil action in SDNY against Google and Alphabet for anticompetitive monopolization of digital advertising markets.
Alleges Google's ad-tech tools depress publisher ad prices; cites Google's $30B revenue from publisher ad space in 2022.
Seeks injunctive relief and damages; estimates very substantial damages even before mandatory trebling.
Legal counsel Kellogg Hansen, known for largest antitrust verdicts; cost not expected to be material.
Joins existing litigation; DOJ case to go to trial next year; expects faster timeline.

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