---
schema_version: "secwatch.filing_event.v1"
accession: "0001140361-23-053459"
form_type: "8-K"
ticker: null
cik: "0000884713"
company_name: "Primo Water Corp /CN/"
filed_at: "2023-11-15T23:59:59+00:00"
generated_at: "2026-06-08T03:01:30.591392+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Primo Water appoints Robbert Rietbroek as CEO effective Jan 1, 2024

## Summary
- Rietbroek succeeds retiring CEO Tom Harrington; appointment follows a comprehensive search.
- Base salary of $750,000, target bonus 120% of salary, and annual LTI target of $3M.
- One-time inducement of $3.5M in RSUs vesting over 2 years plus $882,500 cash sign-on.
- Rietbroek also appointed to the Board of Directors effective January 1, 2024.
- He brings 25+ years experience at PepsiCo, Kimberly-Clark, and Procter & Gamble.

## SEC filing metadata
- accession: 0001140361-23-053459
- form_type: 8-K
- cik: 0000884713
- company_name: Primo Water Corp /CN/
- filed_at: 2023-11-15T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/884713/000114036123053459/0001140361-23-053459-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/884713/000114036123053459/ef20014780_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001140361-23-053459
- JSON: https://secwatch.observer/filing/0001140361-23-053459.json
- Plain text: https://secwatch.observer/filing/0001140361-23-053459.txt

## Key facts
- Executive change
  Robbert Rietbroek was appointed as Chief Executive Officer at Primo Water Corp /CN/.
  - Action: appointed
  - Role: Chief Executive Officer
  source text: announced the appointment of Robbert Rietbroek, age 50, as Chief Executive Officer of the Company (“ CEO ”), effective as of January 1, 2024
  evidence_url: https://www.sec.gov/Archives/edgar/data/884713/000114036123053459/0001140361-23-053459-index.htm
- Executive change
  Robbert Rietbroek was appointed as Director at Primo Water Corp /CN/.
  - Action: appointed
  - Role: Director
  source text: The Board also appointed Mr. Rietbroek to serve as a director on the Board, effective January 1, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/884713/000114036123053459/0001140361-23-053459-index.htm
- Executive change
  Tom Harrington retired as Chief Executive Officer at Primo Water Corp /CN/.
  - Action: retired
  - Role: Chief Executive Officer
  source text: following Tom Harrington’s decision to retire
  evidence_url: https://www.sec.gov/Archives/edgar/data/884713/000114036123053459/0001140361-23-053459-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.