---
schema_version: "secwatch.filing_event.v1"
accession: "0001140361-24-005873"
form_type: "8-K"
ticker: "FARM"
cik: "0000034563"
company_name: "FARMER BROTHERS CO"
filed_at: "2024-02-06T23:59:59+00:00"
generated_at: "2026-06-06T08:39:30.015203+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Farmer Bros appoints John Moore as permanent CEO, base salary raised to $450k

## Summary
- John E. Moore III named permanent President and CEO effective Jan 31, 2024; had served as interim CEO since Oct 2023.
- Base salary increased from $400,000 to $450,000; short-term cash incentive for fiscal 2024 set at 100% of base salary.
- Equity awards: RSUs valued at $337,500 (3-year vest) and PBRSUs with target values of $337,500 and $450,000; PBRSUs tied to performance criteria or stock price target of $6.00 per share.
- Moore has over 30 years in coffee industry; previously head of coffee at Farmer Bros and CEO of Vassilaros Coffee.

## SEC filing metadata
- accession: 0001140361-24-005873
- form_type: 8-K
- ticker: FARM
- cik: 0000034563
- company_name: FARMER BROTHERS CO
- filed_at: 2024-02-06T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/34563/000114036124005873/0001140361-24-005873-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/34563/000114036124005873/ef20020765_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001140361-24-005873
- JSON: https://secwatch.observer/filing/0001140361-24-005873.json
- Plain text: https://secwatch.observer/filing/0001140361-24-005873.txt

## Key facts
- Executive change
  John E. Moore III was appointed as President and Chief Executive Officer at FARMER BROTHERS CO.
  - Action: appointed
  - Role: President and Chief Executive Officer
  source text: On January 31, 2024, the Board of Directors (the “Board”) of Farmer Bros. Co. (the “Company”) appointed John E. Moore III as the Company’s President and Chief Executive Officer (“CEO”) on a permanent basis.
  evidence_url: https://www.sec.gov/Archives/edgar/data/34563/000114036124005873/0001140361-24-005873-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.