---
schema_version: "secwatch.filing_event.v1"
accession: "0001140361-24-040153"
form_type: "8-K"
ticker: "BRCC"
cik: "0001891101"
company_name: "BRC Inc."
filed_at: "2024-09-05T23:59:59+00:00"
generated_at: "2026-05-31T06:18:46.555172+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# BRCC signs long-term distribution deal with Keurig Dr Pepper for Black Rifle Energy drinks

## Summary
- Black Rifle Energy will launch in Q4 2024 with four zero-sugar flavors, 200mg caffeine per 16oz can.
- KDP to sell and distribute in its company-owned DSD territories; national rollout expected early 2025.
- Product enters $21B energy category; builds on earlier K-Cup pod partnership with KDP.
- Financial terms of the agreement were not disclosed.

## SEC filing metadata
- accession: 0001140361-24-040153
- form_type: 8-K
- ticker: BRCC
- cik: 0001891101
- company_name: BRC Inc.
- filed_at: 2024-09-05T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1891101/000114036124040153/0001140361-24-040153-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1891101/000114036124040153/ef20035377_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001140361-24-040153
- JSON: https://secwatch.observer/filing/0001140361-24-040153.json
- Plain text: https://secwatch.observer/filing/0001140361-24-040153.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.