secwatch.observer — SEC 8-K summary
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Issuer:     BRC Inc. (BRCC)
CIK:        0001891101
Form:       8-K
Filed at:   2024-09-05T23:59:59+00:00
Accession:  0001140361-24-040153
Event type: other_material
Sentiment:  positive
Materiality: 0.70
Item codes: 7.01, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

BRCC signs long-term distribution deal with Keurig Dr Pepper for Black Rifle Energy drinks
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- Black Rifle Energy will launch in Q4 2024 with four zero-sugar flavors, 200mg caffeine per 16oz can.
- KDP to sell and distribute in its company-owned DSD territories; national rollout expected early 2025.
- Product enters $21B energy category; builds on earlier K-Cup pod partnership with KDP.
- Financial terms of the agreement were not disclosed.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1891101/000114036124040153/0001140361-24-040153-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1891101/000114036124040153/ef20035377_8k.htm
  HTML page:      https://secwatch.observer/filing/0001140361-24-040153

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