---
schema_version: "secwatch.filing_event.v1"
accession: "0001140361-24-044536"
form_type: "8-K"
ticker: "THRY"
cik: "0001556739"
company_name: "Thryv Holdings, Inc."
filed_at: "2024-10-29T23:59:59+00:00"
generated_at: "2026-05-30T09:13:50.227399+00:00"
event_type: "m_and_a"
sentiment: "neutral"
materiality_score: 0.9
calibrated_materiality_score: 0.9
confidence: "high"
source: SEC EDGAR
---

# Thryv to acquire Keap for $80M, announces $75M equity offering and preliminary Q3 results

## Summary
- Thryv entered into a merger agreement to acquire all outstanding capital stock of Infusion Software (Keap) for $80 million in cash.
- Thryv launched a $75.0 million public offering of common stock, with an underwriter option for an additional 15%, to fund the Keap acquisition.
- Preliminary Q3 2024 SaaS revenue expected $86M-$88M, up 28-31% year-over-year; SaaS Adjusted EBITDA expected $10M-$11M.
- Thryv recorded a non-cash goodwill impairment charge of $83.1 million in its Marketing Services reporting unit, fully reducing goodwill to zero.
- Thryv received an SEC subpoena on October 17, 2024, requesting documents related to its client conversion from digital marketing to SaaS.

## SEC filing metadata
- accession: 0001140361-24-044536
- form_type: 8-K
- ticker: THRY
- cik: 0001556739
- company_name: Thryv Holdings, Inc.
- filed_at: 2024-10-29T23:59:59+00:00
- event_type: m_and_a
- sentiment: neutral
- materiality_score: 0.9
- calibrated_materiality_score: 0.9
- confidence: high
- sec_items: 1.01, 2.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1556739/000114036124044536/0001140361-24-044536-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1556739/000114036124044536/ny20037751x2_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001140361-24-044536
- JSON: https://secwatch.observer/filing/0001140361-24-044536.json
- Plain text: https://secwatch.observer/filing/0001140361-24-044536.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.