---
schema_version: "secwatch.filing_event.v1"
accession: "0001140361-25-000113"
form_type: "8-K"
ticker: "NUS"
cik: "0001021561"
company_name: "NU SKIN ENTERPRISES, INC."
filed_at: "2025-01-03T23:59:59+00:00"
generated_at: "2026-05-28T12:13:52.975353+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.85
calibrated_materiality_score: 0.85
confidence: "high"
source: SEC EDGAR
---

# Nu Skin sells Mavely to Later for $250M; expects ~$207M cash, $10M stock after distributions

## Summary
- Total consideration $230M cash plus $20M in Purchaser common stock; closed January 2, 2025.
- Nu Skin expects to retain ~$207M cash and $10M stock after payments to other Mavely equity holders.
- Transaction generated ~5x return on Nu Skin's cumulative investment in Mavely since 2021 acquisition.
- Proceeds to be used for debt reduction, innovation, and share repurchases under existing program.
- Mavely to continue providing technology and social commerce capabilities to Nu Skin's affiliate marketing.

## SEC filing metadata
- accession: 0001140361-25-000113
- form_type: 8-K
- ticker: NUS
- cik: 0001021561
- company_name: NU SKIN ENTERPRISES, INC.
- filed_at: 2025-01-03T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.85
- calibrated_materiality_score: 0.85
- confidence: high
- sec_items: 1.01, 2.01, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1021561/000114036125000113/0001140361-25-000113-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1021561/000114036125000113/ef20041017_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001140361-25-000113
- JSON: https://secwatch.observer/filing/0001140361-25-000113.json
- Plain text: https://secwatch.observer/filing/0001140361-25-000113.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.