---
schema_version: "secwatch.filing_event.v1"
accession: "0001140361-25-004320"
form_type: "8-K"
ticker: "NUS"
cik: "0001021561"
company_name: "NU SKIN ENTERPRISES, INC."
filed_at: "2025-02-13T23:59:59+00:00"
generated_at: "2026-05-26T21:53:34.759661+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Nu Skin Q4 revenue $445.6M, beat guidance; full-year 2025 revenue outlook $1.48-1.62B

## Summary
- Q4 GAAP EPS $(0.73); adjusted EPS $0.38 vs $0.37 prior year; revenue down 8.8% YoY.
- Full-year 2024 revenue $1.73B (-12%); GAAP EPS $(2.95), adjusted $0.84 vs $1.85.
- Rhyz segment Q4 revenue $83.1M (+27.7%); CEO cites improving trends but China/S Korea headwinds.
- Q1 2025 guidance: revenue $345-365M, EPS $2.65-2.75 (incl Mavely gain) or $0.10-0.20 ex gain.
- Full-year 2025 revenue outlook $1.48-1.62B; adjusted EPS ex-Mavely gain $0.90-1.30.

## SEC filing metadata
- accession: 0001140361-25-004320
- form_type: 8-K
- ticker: NUS
- cik: 0001021561
- company_name: NU SKIN ENTERPRISES, INC.
- filed_at: 2025-02-13T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1021561/000114036125004320/0001140361-25-004320-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1021561/000114036125004320/ef20043471_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001140361-25-004320
- JSON: https://secwatch.observer/filing/0001140361-25-004320.json
- Plain text: https://secwatch.observer/filing/0001140361-25-004320.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.