---
schema_version: "secwatch.filing_event.v1"
accession: "0001140361-25-017961"
form_type: "8-K"
ticker: "NUS"
cik: "0001021561"
company_name: "NU SKIN ENTERPRISES, INC."
filed_at: "2025-05-08T23:59:59+00:00"
generated_at: "2026-05-22T02:55:49.712215+00:00"
event_type: "earnings"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# Nu Skin Q1 revenue $364.5M at high end of guidance; adj EPS $0.23 excl. Mavely gain

## Summary
- Q1 revenue $364.5M (-12.7% YoY, ~3% FX headwind); GAAP EPS $2.14 includes $176.2M Mavely gain; adjusted EPS $0.23.
- Customers 776,712 (-11%), paid affiliates 131,518 (-15%), sales leaders 31,036 (-20%).
- Reduced debt by $155M, lowest in 10+ years; returned $8M to shareholders ($3M dividends, $5M buybacks).
- Q2 outlook: rev $355-390M, EPS $0.20-0.30; FY2025 rev $1.48-1.62B, adj EPS $0.90-1.30.
- New product Prysm iO intelligent wellness device preview in H2 2025; India market pre-opening Q4 2025, launch mid-2026.

## SEC filing metadata
- accession: 0001140361-25-017961
- form_type: 8-K
- ticker: NUS
- cik: 0001021561
- company_name: NU SKIN ENTERPRISES, INC.
- filed_at: 2025-05-08T23:59:59+00:00
- event_type: earnings
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1021561/000114036125017961/0001140361-25-017961-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1021561/000114036125017961/ef20048613_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001140361-25-017961
- JSON: https://secwatch.observer/filing/0001140361-25-017961.json
- Plain text: https://secwatch.observer/filing/0001140361-25-017961.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.