---
schema_version: "secwatch.filing_event.v1"
accession: "0001185185-23-000537"
form_type: "8-K"
ticker: "IVFH"
cik: "0000312257"
company_name: "INNOVATIVE FOOD HOLDINGS INC"
filed_at: "2023-05-17T23:59:59+00:00"
generated_at: "2026-06-14T22:43:11.621193+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Innovative Food Holdings appoints Brady Smallwood as COO, effective May 15, 2023

## Summary
- Smallwood was Sr. Director eCommerce at Kroger, managing $10B+ business and launching rapid delivery.
- Compensation: $300K base salary, $29,370 signing bonus, min $80K annual bonus, 1.5M stock options.
- Severance of nine months base salary if terminated without cause; term through Dec 31, 2025.
- Performance stock grants at price thresholds from $0.87 to $2.90 per share (max ~196K shares each).

## SEC filing metadata
- accession: 0001185185-23-000537
- form_type: 8-K
- ticker: IVFH
- cik: 0000312257
- company_name: INNOVATIVE FOOD HOLDINGS INC
- filed_at: 2023-05-17T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 1.01, 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/312257/000118518523000537/0001185185-23-000537-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/312257/000118518523000537/innovfood20230516_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001185185-23-000537
- JSON: https://secwatch.observer/filing/0001185185-23-000537.json
- Plain text: https://secwatch.observer/filing/0001185185-23-000537.txt

## Key facts
- Executive change
  Brady Smallwood was appointed as Chief Operating Officer at INNOVATIVE FOOD HOLDINGS INC.
  - Action: became
  - Role: Chief Operating Officer
  source text: On May 15, 2023, Mr. Brady Smallwood became the Chief Operating Officer of the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/312257/000118518523000537/0001185185-23-000537-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.