---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-21-213674"
form_type: "8-K"
ticker: "ACVA"
cik: "0001637873"
company_name: "ACV Auctions Inc."
filed_at: "2021-07-13T23:59:59+00:00"
generated_at: "2026-06-30T05:45:39.346548+00:00"
event_type: "m_and_a"
sentiment: "neutral"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# ACV acquires MAX Digital for $60M; expands data and inventory capabilities

## Summary
- Transaction valued at $60 million; MAX Digital's FirstLook IMS platform acquired.
- MAX Digital will operate as a separate business unit; former CEO Robert Granados to lead.
- Acquisition expected to be neutral to ACV's Adjusted EBITDA in 2021.
- Deal builds on ACV's data strategy; adds pricing guidance and merchandising tools.

## SEC filing metadata
- accession: 0001193125-21-213674
- form_type: 8-K
- ticker: ACVA
- cik: 0001637873
- company_name: ACV Auctions Inc.
- filed_at: 2021-07-13T23:59:59+00:00
- event_type: m_and_a
- sentiment: neutral
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1637873/000119312521213674/0001193125-21-213674-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1637873/000119312521213674/d196817d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-21-213674
- JSON: https://secwatch.observer/filing/0001193125-21-213674.json
- Plain text: https://secwatch.observer/filing/0001193125-21-213674.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.