---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-21-221421"
form_type: "8-K"
ticker: "CHH"
cik: "0001046311"
company_name: "CHOICE HOTELS INTERNATIONAL INC /DE"
filed_at: "2021-07-22T23:59:59+00:00"
generated_at: "2026-06-30T03:09:49.741838+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.15
calibrated_materiality_score: 0.15
confidence: "high"
source: SEC EDGAR
---

# Choice Hotels appoints Donna Vieira to board of directors

## Summary
- Donna Vieira appointed as director effective July 21, 2021, board expands to ten members.
- Vieira is EVP and chief commercial officer at Sallie Mae, overseeing revenue, marketing, and digital.
- Previously CMO of consumer banking and wealth management at JPMorgan Chase.
- She brings experience in marketing, consumer-focused strategy, and financial services.
- Term expires at 2022 Annual Meeting; committee assignments not yet determined.

## SEC filing metadata
- accession: 0001193125-21-221421
- form_type: 8-K
- ticker: CHH
- cik: 0001046311
- company_name: CHOICE HOTELS INTERNATIONAL INC /DE
- filed_at: 2021-07-22T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.15
- calibrated_materiality_score: 0.15
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1046311/000119312521221421/0001193125-21-221421-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1046311/000119312521221421/d160183d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-21-221421
- JSON: https://secwatch.observer/filing/0001193125-21-221421.json
- Plain text: https://secwatch.observer/filing/0001193125-21-221421.txt

## Key facts
- Executive change
  Donna Vieira was appointed as director at CHOICE HOTELS INTERNATIONAL INC /DE.
  - Action: appointed
  - Role: director
  source text: On July 21, 2021, the Board of Directors (the “Board”) of Choice Hotels International, Inc. (the “Company”) appointed Donna Vieira as a director of the Company, effective immediately
  evidence_url: https://www.sec.gov/Archives/edgar/data/1046311/000119312521221421/0001193125-21-221421-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.