---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-21-255078"
form_type: "8-K"
ticker: "WW"
cik: "0000105319"
company_name: "WW INTERNATIONAL, INC."
filed_at: "2021-08-24T23:59:59+00:00"
generated_at: "2026-06-29T08:02:56.907974+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# WW Chief Brand Officer Gail Tifford to depart; Cindy Gustafson named CMO

## Summary
- Gail Tifford steps down effective Sept 10, 2021 to focus on family health matter.
- Tifford receives salary continuation of $24,638 biweekly for one year and $800,000 cash in two installments.
- All unvested equity awards forfeited; Tifford subject to 1-year non-compete and 2-year non-solicit.
- Cindy Gustafson, SVP of Global Brand Marketing, promoted to Chief Marketing Officer, reporting to CEO.
- Chief Brand Officer role will not be replaced; Gustafson leads global marketing teams.

## SEC filing metadata
- accession: 0001193125-21-255078
- form_type: 8-K
- ticker: WW
- cik: 0000105319
- company_name: WW INTERNATIONAL, INC.
- filed_at: 2021-08-24T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/105319/000119312521255078/0001193125-21-255078-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/105319/000119312521255078/d219194d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-21-255078
- JSON: https://secwatch.observer/filing/0001193125-21-255078.json
- Plain text: https://secwatch.observer/filing/0001193125-21-255078.txt

## Key facts
- Executive change
  Gail B. Tifford departed as Chief Brand Officer at WW INTERNATIONAL, INC..
  - Action: leaving
  - Role: Chief Brand Officer
  source text: Gail B. Tifford, Chief Brand Officer, will be leaving the Company effective as of September 10, 2021
  evidence_url: https://www.sec.gov/Archives/edgar/data/105319/000119312521255078/0001193125-21-255078-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.