{"schema_version":"secwatch.filing_event.v1","accession":"0001193125-21-290964","form_type":"8-K","ticker":"ZETA","cik":"0001851003","company_name":"Zeta Global Holdings Corp.","filed_at":"2021-10-04T23:59:59+00:00","discovered_at":"2026-05-14T18:04:14.731576+00:00","generated_at":"2026-06-28T23:33:38.427900+00:00","sec_items":["2.01","3.02","7.01","9.01"],"event_type":"m_and_a","sentiment":"positive","materiality_score":0.75,"calibrated_materiality_score":0.75,"confidence":"high","headline":"Zeta acquires Apptness digital survey platform for $41M upfront cash and stock","bullets":["Upfront consideration: $17.9M cash plus $23M in Zeta shares (closing price Sept 30, 2021), subject to working capital adjustment.","Earn-out up to $22M over 3 years (50% cash, 50% stock) based on business performance; $1.75M indemnity holdback released in 18 months.","Adds 45M+ monthly high-fidelity consumer behavioral signals to Zeta Data Cloud; tech integrated into Zeta Marketing Platform.","Expected to be accretive to platform revenue and lower cost of revenue as a percentage of revenue.","Apptness team joins Zeta, adding specialized sales capacity; platform available to Zeta's 6M+ publisher websites."],"urls":{"canonical":"https://secwatch.observer/filing/0001193125-21-290964","json":"https://secwatch.observer/filing/0001193125-21-290964.json","markdown":"https://secwatch.observer/filing/0001193125-21-290964.md","text":"https://secwatch.observer/filing/0001193125-21-290964.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1851003/000119312521290964/0001193125-21-290964-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1851003/000119312521290964/d153444d8k.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-28T23:33:38.427900+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}