---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-21-290964"
form_type: "8-K"
ticker: "ZETA"
cik: "0001851003"
company_name: "Zeta Global Holdings Corp."
filed_at: "2021-10-04T23:59:59+00:00"
generated_at: "2026-06-28T23:33:38.427900+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Zeta acquires Apptness digital survey platform for $41M upfront cash and stock

## Summary
- Upfront consideration: $17.9M cash plus $23M in Zeta shares (closing price Sept 30, 2021), subject to working capital adjustment.
- Earn-out up to $22M over 3 years (50% cash, 50% stock) based on business performance; $1.75M indemnity holdback released in 18 months.
- Adds 45M+ monthly high-fidelity consumer behavioral signals to Zeta Data Cloud; tech integrated into Zeta Marketing Platform.
- Expected to be accretive to platform revenue and lower cost of revenue as a percentage of revenue.
- Apptness team joins Zeta, adding specialized sales capacity; platform available to Zeta's 6M+ publisher websites.

## SEC filing metadata
- accession: 0001193125-21-290964
- form_type: 8-K
- ticker: ZETA
- cik: 0001851003
- company_name: Zeta Global Holdings Corp.
- filed_at: 2021-10-04T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.01, 3.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1851003/000119312521290964/0001193125-21-290964-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1851003/000119312521290964/d153444d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-21-290964
- JSON: https://secwatch.observer/filing/0001193125-21-290964.json
- Plain text: https://secwatch.observer/filing/0001193125-21-290964.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.