secwatch.observer — SEC 8-K summary
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Issuer:     Zeta Global Holdings Corp. (ZETA)
CIK:        0001851003
Form:       8-K
Filed at:   2021-10-04T23:59:59+00:00
Accession:  0001193125-21-290964
Event type: m_and_a
Sentiment:  positive
Materiality: 0.75
Item codes: 2.01, 3.02, 7.01, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

Zeta acquires Apptness digital survey platform for $41M upfront cash and stock
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- Upfront consideration: $17.9M cash plus $23M in Zeta shares (closing price Sept 30, 2021), subject to working capital adjustment.
- Earn-out up to $22M over 3 years (50% cash, 50% stock) based on business performance; $1.75M indemnity holdback released in 18 months.
- Adds 45M+ monthly high-fidelity consumer behavioral signals to Zeta Data Cloud; tech integrated into Zeta Marketing Platform.
- Expected to be accretive to platform revenue and lower cost of revenue as a percentage of revenue.
- Apptness team joins Zeta, adding specialized sales capacity; platform available to Zeta's 6M+ publisher websites.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1851003/000119312521290964/0001193125-21-290964-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1851003/000119312521290964/d153444d8k.htm
  HTML page:      https://secwatch.observer/filing/0001193125-21-290964

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer