{"schema_version":"secwatch.filing_event.v1","accession":"0001193125-21-333880","form_type":"8-K","ticker":"CARG","cik":"0001494259","company_name":"CarGurus, Inc.","filed_at":"2021-11-18T23:59:59+00:00","discovered_at":"2026-05-14T18:04:12.735589+00:00","generated_at":"2026-06-28T06:57:20.016876+00:00","sec_items":["5.02"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.55,"calibrated_materiality_score":0.55,"confidence":"high","headline":"CarGurus hires Dafna Sarnoff as CMO; Sarah Welch steps down with severance","bullets":["Dafna Sarnoff appointed Chief Marketing Officer, effective Dec 8, 2021.","Sarah Welch stepped down as CMO on Nov 15, 2021; employment continues through Dec 3, 2021.","Welch receives severance including 9 months base salary, FY 2021 bonus, RSU cash value, plus $25,000.","Company pays employer portion of medical/dental premiums until Aug 31, 2022 or new coverage."],"urls":{"canonical":"https://secwatch.observer/filing/0001193125-21-333880","json":"https://secwatch.observer/filing/0001193125-21-333880.json","markdown":"https://secwatch.observer/filing/0001193125-21-333880.md","text":"https://secwatch.observer/filing/0001193125-21-333880.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1494259/000119312521333880/0001193125-21-333880-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1494259/000119312521333880/d238632d8k.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-28T06:57:20.016876+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"2c289bb780","claim":"Sarah Welch departed as Chief Marketing Officer at CarGurus, Inc..","evidence_excerpt":"Ms. Sarnoff will succeed Sarah Welch, the Company’s current Chief Marketing Officer, who stepped down from such role on November 15, 2021.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1494259/000119312521333880/0001193125-21-333880-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"stepped down"},{"label":"Role","value":"Chief Marketing Officer"}],"fact_type":"executive_change"},{"claim_id":"feaea1d0dd","claim":"Dafna Sarnoff was appointed as Chief Marketing Officer at CarGurus, Inc..","evidence_excerpt":"On November 16, 2021, CarGurus, Inc. (the “Company”) announced the hiring of Dafna Sarnoff as the Company’s Chief Marketing Officer, effective as of Ms. Sarnoff’s commencement of employment with the Company on December 8, 2021.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1494259/000119312521333880/0001193125-21-333880-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"appointed"},{"label":"Role","value":"Chief Marketing Officer"}],"fact_type":"executive_change"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}