---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-21-333880"
form_type: "8-K"
ticker: "CARG"
cik: "0001494259"
company_name: "CarGurus, Inc."
filed_at: "2021-11-18T23:59:59+00:00"
generated_at: "2026-06-28T06:57:20.016876+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# CarGurus hires Dafna Sarnoff as CMO; Sarah Welch steps down with severance

## Summary
- Dafna Sarnoff appointed Chief Marketing Officer, effective Dec 8, 2021.
- Sarah Welch stepped down as CMO on Nov 15, 2021; employment continues through Dec 3, 2021.
- Welch receives severance including 9 months base salary, FY 2021 bonus, RSU cash value, plus $25,000.
- Company pays employer portion of medical/dental premiums until Aug 31, 2022 or new coverage.

## SEC filing metadata
- accession: 0001193125-21-333880
- form_type: 8-K
- ticker: CARG
- cik: 0001494259
- company_name: CarGurus, Inc.
- filed_at: 2021-11-18T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1494259/000119312521333880/0001193125-21-333880-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1494259/000119312521333880/d238632d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-21-333880
- JSON: https://secwatch.observer/filing/0001193125-21-333880.json
- Plain text: https://secwatch.observer/filing/0001193125-21-333880.txt

## Key facts
- Executive change
  Sarah Welch departed as Chief Marketing Officer at CarGurus, Inc..
  - Action: stepped down
  - Role: Chief Marketing Officer
  source text: Ms. Sarnoff will succeed Sarah Welch, the Company’s current Chief Marketing Officer, who stepped down from such role on November 15, 2021.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1494259/000119312521333880/0001193125-21-333880-index.htm
- Executive change
  Dafna Sarnoff was appointed as Chief Marketing Officer at CarGurus, Inc..
  - Action: appointed
  - Role: Chief Marketing Officer
  source text: On November 16, 2021, CarGurus, Inc. (the “Company”) announced the hiring of Dafna Sarnoff as the Company’s Chief Marketing Officer, effective as of Ms. Sarnoff’s commencement of employment with the Company on December 8, 2021.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1494259/000119312521333880/0001193125-21-333880-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.