---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-22-023459"
form_type: "8-K"
ticker: "LSF"
cik: "0001650696"
company_name: "Laird Superfood, Inc."
filed_at: "2022-01-31T23:59:59+00:00"
generated_at: "2026-06-27T13:36:28.400061+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Laird Superfood appoints Jason Vieth as CEO; reports preliminary Q4 sales up 29% to $9.4M

## Summary
- Jason Vieth named President & CEO effective Jan 31, replacing Paul Hodge (who resigns but stays as consultant through April 30).
- Preliminary Q4 2021 net sales ~$9.4M (+29% YoY); gross margin ~24% vs 20% prior year.
- Full year 2021 net sales ~$36.8M (+43% YoY); gross margin ~26%, flat with 2020.
- Vieth brings CPG experience from Sovos Brands and WhiteWave; receives $400K base salary, signing bonus, and equity grants (125K RSUs + 200K options).
- Conference call at 5:00 p.m. ET today.

## SEC filing metadata
- accession: 0001193125-22-023459
- form_type: 8-K
- ticker: LSF
- cik: 0001650696
- company_name: Laird Superfood, Inc.
- filed_at: 2022-01-31T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 2.02, 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1650696/000119312522023459/0001193125-22-023459-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1650696/000119312522023459/d243253d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-22-023459
- JSON: https://secwatch.observer/filing/0001193125-22-023459.json
- Plain text: https://secwatch.observer/filing/0001193125-22-023459.txt

## Key facts
- Executive change
  Jason Vieth was appointed as President and Chief Executive Officer at Laird Superfood, Inc..
  - Action: appointed
  - Role: President and Chief Executive Officer
  source text: Effective January 31, 2022, the Company’s Board of Directors (the “Board”) appointed Jason Vieth as the Company’s President and Chief Executive Officer and elected Mr. Vieth as a director of the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1650696/000119312522023459/0001193125-22-023459-index.htm
- Executive change
  Paul Hodge, Jr. resigned as President and Chief Executive Officer at Laird Superfood, Inc..
  - Action: resigned
  - Role: President and Chief Executive Officer
  source text: On January 28, 2022, Paul Hodge, Jr. notified the Board of his resignation as President and Chief Executive Officer of the Company and as a member of the Board, effective January 31, 2022.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1650696/000119312522023459/0001193125-22-023459-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.