---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-22-274458"
form_type: "8-K"
ticker: "VSCO"
cik: "0001856437"
company_name: "Victoria's Secret & Co."
filed_at: "2022-11-01T23:59:59+00:00"
generated_at: "2026-06-22T19:24:33.142506+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Victoria's Secret acquires Adore Me for $400M upfront, up to $300M in earn-outs

## Summary
- Initial $400M cash payment for 100% of Adore Me; structured deal with up to $300M additional consideration.
- Transaction includes fixed $80M+ payment by Jan 2025 and contingent payments based on EBITDA/revenue targets.
- Adore Me serves 1.2M active customers; offers Home Try-On and subscription models; is a Certified B Corp.
- Deal approved by VSCO Board; expected to close by end of January 2023, subject to HSR clearance.
- VSCO to finance with cash on hand; aims to leverage Adore Me's digital tech and value-segment customer base.

## SEC filing metadata
- accession: 0001193125-22-274458
- form_type: 8-K
- ticker: VSCO
- cik: 0001856437
- company_name: Victoria's Secret & Co.
- filed_at: 2022-11-01T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 1.01, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1856437/000119312522274458/0001193125-22-274458-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1856437/000119312522274458/d415494d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-22-274458
- JSON: https://secwatch.observer/filing/0001193125-22-274458.json
- Plain text: https://secwatch.observer/filing/0001193125-22-274458.txt

## Key facts
- Material Agreements
  Victoria's Secret & Co. entered into Agreement and Plan of Merger with Adore Me, Inc. valued at $400.0 million (effective 2022-11-01).
  - Action: entry
  - Agreement: merger
  - Counterparty: Adore Me, Inc.
  - Value: $400.0 million
  - Effective: 2022-11-01
  source text: On November 1, 2022, Victoria’s Secret & Co. (the “ Company ”) entered into an Agreement and Plan of Merger (the “ Merger Agreement ”), by and among the Company, Fashion Holding Group, Inc., a Delaware corporation and wholly owned subsidiary of the Company (“ Merger Sub ”), AdoreMe, Inc., a Delaware corporation (“ Adore Me ”), and Fortis Advisors LLC, a Delaware limited liability company, solely in its capacity as representative for the Adore Me equityholders
  evidence_url: https://www.sec.gov/Archives/edgar/data/1856437/000119312522274458/0001193125-22-274458-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.