---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-23-000224"
form_type: "8-K"
ticker: "VSCO"
cik: "0001856437"
company_name: "Victoria's Secret & Co."
filed_at: "2023-01-03T23:59:59+00:00"
generated_at: "2026-06-20T21:03:48.510746+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Victoria's Secret completes $400M Adore Me buy; Brand CEO resigns

## Summary
- Acquired 100% of Adore Me for ~$400M cash on cash-free, debt-free basis; earnout of $80M-$300M possible.
- Adore Me had ~$250M profitable sales in FY2022; deal expected to be earnings and cash flow accretive in 2023.
- Brand CEO Amy Hauk resigns effective March 31, 2023; CEO Martin Waters assumes Brand CEO responsibilities.
- Acquisition accelerates digital modernization and customer engagement for Victoria's Secret and PINK brands.
- Adore Me to operate as a standalone growth vehicle, leveraging technology across the VS&Co portfolio.

## SEC filing metadata
- accession: 0001193125-23-000224
- form_type: 8-K
- ticker: VSCO
- cik: 0001856437
- company_name: Victoria's Secret & Co.
- filed_at: 2023-01-03T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.01, 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1856437/000119312523000224/0001193125-23-000224-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1856437/000119312523000224/d443250d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-23-000224
- JSON: https://secwatch.observer/filing/0001193125-23-000224.json
- Plain text: https://secwatch.observer/filing/0001193125-23-000224.txt

## Key facts
- Executive change
  Martin Waters changed role as Brand CEO at Victoria's Secret & Co..
  - Action: assume
  - Role: Brand CEO
  source text: Following Ms. Hauk’s departure, Martin Waters will continue to serve as CEO of the Company and will also assume the responsibilities of Brand CEO.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1856437/000119312523000224/0001193125-23-000224-index.htm
- Executive change
  Amy Hauk resigned as Brand CEO at Victoria's Secret & Co..
  - Action: resigned
  - Role: Brand CEO
  source text: On December 27, 2022, Amy Hauk notified the Company of her decision to resign as Brand CEO, effective March 31, 2023.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1856437/000119312523000224/0001193125-23-000224-index.htm
- M&A Transactions
  Victoria's Secret & Co. completed an acquisition involving Adore Me, Inc. for approximately $400.0 million in cash (closed 2022-12-30).
  - Action: acquisition
  - Counterparty: Adore Me, Inc.
  - Consideration: approximately $400.0 million in cash
  - Closing: 2022-12-30
  source text: for the Adore Me equityholders. Pursuant to the Merger Agreement, the Company acquired all of the equity interests of Adore Me for an aggregate purchase price of approximately $400.0 million in cash, on a cash-free, debt-free basis, subject to customary post-closing adjustments contemplated by the Merger Agreement. The Merger Agreement also provides for post-closing
  evidence_url: https://www.sec.gov/Archives/edgar/data/1856437/000119312523000224/0001193125-23-000224-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.