---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-23-004868"
form_type: "8-K"
ticker: "WHR"
cik: "0000106640"
company_name: "WHIRLPOOL CORP /DE/"
filed_at: "2023-01-09T23:59:59+00:00"
generated_at: "2026-06-20T17:28:11.321378+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.45
calibrated_materiality_score: 0.45
confidence: "high"
source: SEC EDGAR
---

# Whirlpool Latin America president João Brega to step down; Juan Carlos Puente to succeed

## Summary
- João Brega steps down as EVP, President of Whirlpool Latin America effective March 31, 2023, after 27 years.
- Juan Carlos Puente, SVP and President of LAR North, will succeed Brega effective April 1, 2023.
- Under Brega, LAR saw profitable growth and a $52M investment in Pilar, Argentina plant.
- Puente has led LAR North integration, transformation, and top-line growth.

## SEC filing metadata
- accession: 0001193125-23-004868
- form_type: 8-K
- ticker: WHR
- cik: 0000106640
- company_name: WHIRLPOOL CORP /DE/
- filed_at: 2023-01-09T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.45
- calibrated_materiality_score: 0.45
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/106640/000119312523004868/0001193125-23-004868-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/106640/000119312523004868/d408272d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-23-004868
- JSON: https://secwatch.observer/filing/0001193125-23-004868.json
- Plain text: https://secwatch.observer/filing/0001193125-23-004868.txt

## Key facts
- Executive change
  Juan Carlos Puente was appointed as Executive Vice President and President, Whirlpool Latin America Region at WHIRLPOOL CORP /DE/.
  - Action: succeed
  - Role: Executive Vice President and President, Whirlpool Latin America Region
  source text: As part of a planned transition, Juan Carlos Puente, Senior Vice President and President, LAR North, will succeed Mr. Brega in the role.
  evidence_url: https://www.sec.gov/Archives/edgar/data/106640/000119312523004868/0001193125-23-004868-index.htm
- Executive change
  João Brega departed as Executive Vice President and President, Whirlpool Latin America Region at WHIRLPOOL CORP /DE/.
  - Action: stepped down
  - Role: Executive Vice President and President, Whirlpool Latin America Region
  source text: On January 9, 2023, Whirlpool Corporation (the “Company”) reported that João Brega will step down as Executive Vice President and President, Whirlpool Latin America Region (LAR) effective March 31, 2023, after 27 years of service with the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/106640/000119312523004868/0001193125-23-004868-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.