---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-23-032879"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2023-02-10T23:59:59+00:00"
generated_at: "2026-06-19T18:04:16.407690+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation prices upsized public offering of 13.4M shares at $4.50, raising $60.3M gross

## Summary
- Underwritten public offering of 13.4M shares at $4.50/share; gross proceeds expected $60.3M.
- Net proceeds to repay ~$24.7M outstanding term loan and for working capital/general corporate purposes.
- Coliseum, holding ~44.5% voting power, may buy up to 1.61M shares in concurrent private placement at same price.
- Offering expected to close Feb 13, 2023; underwriters have 30-day option for additional 2.01M shares.

## SEC filing metadata
- accession: 0001193125-23-032879
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2023-02-10T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 1.01, 3.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000119312523032879/0001193125-23-032879-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000119312523032879/d458708d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-23-032879
- JSON: https://secwatch.observer/filing/0001193125-23-032879.json
- Plain text: https://secwatch.observer/filing/0001193125-23-032879.txt

## Key facts
- Material Agreements
  Purple Innovation, Inc. entered into Underwriting Agreement with BMO Capital Markets Corp. and KeyBanc Capital Markets Inc., as representatives of the several underwriters valued at $57.0 million (effective 2023-02-08).
  - Action: entry
  - Agreement: underwriting
  - Counterparty: BMO Capital Markets Corp. and KeyBanc Capital Markets Inc., as representatives of the several underwriters
  - Value: $57.0 million
  - Effective: 2023-02-08
  source text: On February 8, 2023, Purple Innovation, Inc., a Delaware corporation (the “Company”), entered into an underwriting agreement (the “Underwriting Agreement”) with BMO Capital Markets Corp. and KeyBanc Capital Markets Inc., as representatives of the several underwriters named therein (the “Underwriters”), relating to an underwritten public offering of 13,400,000 shares of Class A common stock of the Company, par value $0.0001, as well as 2,010,000 shares of Class A Common stock of the Company, par value $0.0001, subject to the over-allotment option granted to the Underwriters (the “Shares”), being sold by the Company (the “Offering”).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000119312523032879/0001193125-23-032879-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.