---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-23-169577"
form_type: "8-K"
ticker: "VFC"
cik: "0000103379"
company_name: "V F CORP"
filed_at: "2023-06-20T23:59:59+00:00"
generated_at: "2026-06-13T20:31:32.430716+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.85
calibrated_materiality_score: 0.85
confidence: "high"
source: SEC EDGAR
---

# VF Corp names ex-Logitech CEO Bracken Darrell as President and CEO

## Summary
- Bracken Darrell appointed President & CEO effective July 17, 2023, replacing interim CEO Benno Dorer.
- Darrell previously served as Logitech President & CEO (2013–2023) where revenue more than doubled and market cap rose 10x.
- Richard Carucci, Board member since 2009, named independent Chair of the Board.
- Darrell receives $1.3M base salary, 175% target bonus, $9M LTI for FY2024, and $3M make-whole equity awards.
- Interim CEO Benno Dorer receives $300K completion bonus and accelerated vesting of RSUs; remains on Board.

## SEC filing metadata
- accession: 0001193125-23-169577
- form_type: 8-K
- ticker: VFC
- cik: 0000103379
- company_name: V F CORP
- filed_at: 2023-06-20T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.85
- calibrated_materiality_score: 0.85
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/103379/000119312523169577/0001193125-23-169577-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/103379/000119312523169577/d487860d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-23-169577
- JSON: https://secwatch.observer/filing/0001193125-23-169577.json
- Plain text: https://secwatch.observer/filing/0001193125-23-169577.txt

## Key facts
- Executive change
  Bracken Darrell was appointed as Member of the Board at V F CORP.
  - Action: appointed
  - Role: Member of the Board
  source text: the Board approved an increase in the size of the Board by one and the appointment of Mr. Darrell as a member of the Board and as an ex officio member of the Finance Committee of the Board, all effective as of August 1, 2023
  evidence_url: https://www.sec.gov/Archives/edgar/data/103379/000119312523169577/0001193125-23-169577-index.htm
- Executive change
  Benno Dorer departed as Interim President and Chief Executive Officer at V F CORP.
  - Action: replaced
  - Role: Interim President and Chief Executive Officer
  source text: Mr. Darrell will replace Benno Dorer, who has been serving as the Company’s Interim President and Chief Executive Officer
  evidence_url: https://www.sec.gov/Archives/edgar/data/103379/000119312523169577/0001193125-23-169577-index.htm
- Executive change
  Richard Carucci was appointed as Independent Chair of the Board at V F CORP.
  - Action: appointed
  - Role: Independent Chair of the Board
  source text: the Board also approved the appointment of Richard Carucci, a member of the Board since 2009, as independent Chair of the Board, effective immediately
  evidence_url: https://www.sec.gov/Archives/edgar/data/103379/000119312523169577/0001193125-23-169577-index.htm
- Executive change
  Bracken Darrell was appointed as President and Chief Executive Officer at V F CORP.
  - Action: appointed
  - Role: President and Chief Executive Officer
  source text: approved the appointment of Bracken Darrell as President and Chief Executive Officer of the Company, effective as of July 17, 2023
  evidence_url: https://www.sec.gov/Archives/edgar/data/103379/000119312523169577/0001193125-23-169577-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.