---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-23-235641"
form_type: "8-K"
ticker: "PLTK"
cik: "0001828016"
company_name: "Playtika Holding Corp."
filed_at: "2023-09-15T23:59:59+00:00"
generated_at: "2026-06-10T16:35:03.544480+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Playtika agrees to acquire Innplay Labs for up to $300M ($80M upfront plus earnout)

## Summary
- Upfront cash consideration of $80M; earnout up to $220M based on Innplay's gross revenue growth over two years.
- Innplay is an Israeli mobile gaming studio behind 'Animals & Coins' in the Luck Battle genre.
- Playtika CEO cites strategic portfolio expansion and leveraging LiveOps/proprietary tech for long-term growth.
- Transaction expected to close by Dec 31, 2023, subject to customary conditions and regulatory approvals.

## SEC filing metadata
- accession: 0001193125-23-235641
- form_type: 8-K
- ticker: PLTK
- cik: 0001828016
- company_name: Playtika Holding Corp.
- filed_at: 2023-09-15T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 1.01, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1828016/000119312523235641/0001193125-23-235641-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1828016/000119312523235641/d528250d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-23-235641
- JSON: https://secwatch.observer/filing/0001193125-23-235641.json
- Plain text: https://secwatch.observer/filing/0001193125-23-235641.txt

## Key facts
- Material Agreements
  Playtika Holding Corp. entered into Share Purchase Agreement with G.S InnPlay Labs Ltd. valued at $80,000,000 base payment plus up to $220,000,000 earnout (effective 2023-09-14).
  - Action: entry
  - Agreement: asset purchase
  - Counterparty: G.S InnPlay Labs Ltd.
  - Value: $80,000,000 base payment plus up to $220,000,000 earnout
  - Effective: 2023-09-14
  source text: On September 14. 2023, Playtika Ltd. (“Playtika Limited”), a wholly owned subsidiary of Playtika Holding Corp. (the “Company”), entered into that certain Share Purchase Agreement (the “Purchase Agreement”) with G.S InnPlay Labs Ltd. (“InnPlay”) and the shareholders of InnPlay (the “Sellers”), pursuant to which, subject to the terms and conditions thereof, Playtika Limited agreed to purchase from the Sellers, and the Sellers agreed to sell to Playtika Limited, all of the issued and outstanding share capital of InnPlay (the “Transaction”) for an aggregate purchase price equal to (i) $80,000,000, payable at the Closing, subject to certain post-closing adjustments, plus (ii) earnout payments of up to $220,000,000, the amounts of which will be based on certain gross revenue growth performance metrics of InnPlay during the two years following the closing the Transaction, in each case, payable following the end of the applicable measurement period.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1828016/000119312523235641/0001193125-23-235641-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.