---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-24-023422"
form_type: "8-K"
ticker: "SBDS"
cik: "0001870600"
company_name: "Solo Brands, Inc."
filed_at: "2024-02-05T23:59:59+00:00"
generated_at: "2026-06-06T09:23:31.185624+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Solo Brands appoints Laura Coffey as CFO and Michael McGoohan as Chief Growth Officer

## Summary
- Laura Coffey named permanent CFO effective Feb 5, 2024; base salary $500,000, target bonus 60%.
- Coffey previously CFO of Vitamin Shoppe (2020-2023) and 23 years at Pier 1 Imports.
- Michael McGoohan appointed to newly created Chief Growth Officer role, effective immediately.
- McGoohan most recently CMO of Central Garden & Pet; over 20 years consumer leadership.
- Interim CFO Andrea Tarbox resumes board role as Audit Committee Chair and Nominating Committee member.

## SEC filing metadata
- accession: 0001193125-24-023422
- form_type: 8-K
- ticker: SBDS
- cik: 0001870600
- company_name: Solo Brands, Inc.
- filed_at: 2024-02-05T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1870600/000119312524023422/0001193125-24-023422-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1870600/000119312524023422/d765435d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-24-023422
- JSON: https://secwatch.observer/filing/0001193125-24-023422.json
- Plain text: https://secwatch.observer/filing/0001193125-24-023422.txt

## Key facts
- Executive change
  Laura Coffey was appointed as Chief Financial Officer at Solo Brands, Inc..
  - Action: appointed
  - Role: Chief Financial Officer
  source text: appointed Ms. Laura Coffey as the Company’s Chief Financial Officer, effective as of February 5, 2024
  evidence_url: https://www.sec.gov/Archives/edgar/data/1870600/000119312524023422/0001193125-24-023422-index.htm
- Executive change
  Andrea K. Tarbox departed as interim Chief Financial Officer at Solo Brands, Inc..
  - Action: succeeded
  - Role: interim Chief Financial Officer
  source text: Ms. Coffey succeeds Ms. Andrea K. Tarbox, who served as the Company’s interim Chief Financial Officer
  evidence_url: https://www.sec.gov/Archives/edgar/data/1870600/000119312524023422/0001193125-24-023422-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.