---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-24-097056"
form_type: "8-K"
ticker: "PLNT"
cik: "0001637207"
company_name: "Planet Fitness, Inc."
filed_at: "2024-04-16T23:59:59+00:00"
generated_at: "2026-06-03T22:15:58.942345+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Planet Fitness appoints Colleen Keating as CEO, effective June 10, 2024

## Summary
- Appoints Colleen Keating as CEO effective June 10, 2024; interim CEO Craig Benson remains on board.
- Keating receives $1M base salary, 150% target bonus, $5M hire-date RSU award, $4M LTIP award (RSUs/PSUs).
- Sign-on bonus of $500,000 vesting after one year; relocation reimbursement up to $100K and legal fees up to $35K.
- Keating was CEO of FirstKey Homes, COO Americas at IHG, and held roles at Starwood Hotels & Resorts.

## SEC filing metadata
- accession: 0001193125-24-097056
- form_type: 8-K
- ticker: PLNT
- cik: 0001637207
- company_name: Planet Fitness, Inc.
- filed_at: 2024-04-16T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1637207/000119312524097056/0001193125-24-097056-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1637207/000119312524097056/d767164d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-24-097056
- JSON: https://secwatch.observer/filing/0001193125-24-097056.json
- Plain text: https://secwatch.observer/filing/0001193125-24-097056.txt

## Key facts
- Executive change
  Craig Benson resigned as Interim Chief Executive Officer at Planet Fitness, Inc..
  - Action: resigned
  - Role: Interim Chief Executive Officer
  source text: Gov. Benson will resign as Interim Chief Executive Officer as of the Effective Date, but will continue to serve as a member of the Board.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1637207/000119312524097056/0001193125-24-097056-index.htm
- Executive change
  Colleen Keating was appointed as Chief Executive Officer at Planet Fitness, Inc..
  - Action: appointed
  - Role: Chief Executive Officer
  source text: On April 16, 2024, Planet Fitness, Inc. (the “Company”) announced the appointment of Colleen Keating, age 55, as Chief Executive Officer (“CEO”) of the Company, effective June 10, 2024 ( the “Effective Date”).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1637207/000119312524097056/0001193125-24-097056-index.htm
- Executive change
  Colleen Keating was elected as Director at Planet Fitness, Inc..
  - Action: elected
  - Role: Director
  source text: Also on the Effective Date, Ms. Keating will join the Company’s Board of Directors (the “Board”), as a Class II director, to serve until the Company’s2026 annual meeting of stockholders.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1637207/000119312524097056/0001193125-24-097056-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.