---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-24-144961"
form_type: "8-K"
ticker: "VFC"
cik: "0000103379"
company_name: "V F CORP"
filed_at: "2024-05-22T23:59:59+00:00"
generated_at: "2026-06-01T09:34:48.859160+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# VF Corp appoints Paul Vogel as CFO effective July 8, 2024

## Summary
- Paul Vogel named EVP and CFO, succeeding Matt Puckett effective July 8, 2024.
- Vogel previously served as CFO of Spotify Technology, where revenue nearly doubled during his tenure.
- Compensation: $825k base salary, 110% target bonus, $3M target LTI prorated, plus $1.5M sign-on RSUs vesting in 2 years.

## SEC filing metadata
- accession: 0001193125-24-144961
- form_type: 8-K
- ticker: VFC
- cik: 0000103379
- company_name: V F CORP
- filed_at: 2024-05-22T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/103379/000119312524144961/0001193125-24-144961-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/103379/000119312524144961/d809281d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-24-144961
- JSON: https://secwatch.observer/filing/0001193125-24-144961.json
- Plain text: https://secwatch.observer/filing/0001193125-24-144961.txt

## Key facts
- Executive change
  Matthew Puckett resigned as Executive Vice President and Chief Financial Officer at V F CORP.
  - Action: resigned
  - Role: Executive Vice President and Chief Financial Officer
  source text: Matthew Puckett will continue to serve as the Company’s Executive Vice President and Chief Financial Officer and principal financial officer until the Effective Date.
  evidence_url: https://www.sec.gov/Archives/edgar/data/103379/000119312524144961/0001193125-24-144961-index.htm
- Executive change
  Paul Vogel was appointed as Executive Vice President and Chief Financial Officer at V F CORP.
  - Action: appointed
  - Role: Executive Vice President and Chief Financial Officer
  source text: On May 22, 2024, V. F. Corporation (the “Company”) announced the appointment of Paul Vogel as Executive Vice President and Chief Financial Officer and principal financial officer, effective as of July 8, 2024
  evidence_url: https://www.sec.gov/Archives/edgar/data/103379/000119312524144961/0001193125-24-144961-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.