---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-24-162076"
form_type: "8-K"
ticker: "XPOF"
cik: "0001802156"
company_name: "Xponential Fitness, Inc."
filed_at: "2024-06-17T23:59:59+00:00"
generated_at: "2026-06-01T04:09:12.780288+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Xponential Fitness appoints Mark King as CEO, former Taco Bell CEO

## Summary
- Mark King appointed CEO effective June 17, 2024; previously CEO of Taco Bell, President of Adidas North America.
- Annual base salary $800K; bonus opportunity up to 100% of base; 2024 bonus tied to $16.00 VWAP target.
- RSU grant valued at $3.5M with time and performance vesting (stock price targets $16, $25, $30).
- Interim CEO Brenda Morris resumes board roles; receives $43,333 cash and immediate RSUs as special bonus.
- Severance: 12 months base salary on qualifying termination; 18 months COBRA if within 12 months of Change in Control.

## SEC filing metadata
- accession: 0001193125-24-162076
- form_type: 8-K
- ticker: XPOF
- cik: 0001802156
- company_name: Xponential Fitness, Inc.
- filed_at: 2024-06-17T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1802156/000119312524162076/0001193125-24-162076-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1802156/000119312524162076/d803435d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-24-162076
- JSON: https://secwatch.observer/filing/0001193125-24-162076.json
- Plain text: https://secwatch.observer/filing/0001193125-24-162076.txt

## Key facts
- Executive change
  Mark King was appointed as Chief Executive Officer at Xponential Fitness, Inc..
  - Action: appointed
  - Role: Chief Executive Officer
  source text: appointed Mr. Mark King, age 64, as Chief Executive Officer of the Company and as a member of the Board.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1802156/000119312524162076/0001193125-24-162076-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.