---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-24-179856"
form_type: "8-K"
ticker: "VFC"
cik: "0000103379"
company_name: "V F CORP"
filed_at: "2024-07-17T23:59:59+00:00"
generated_at: "2026-05-31T20:05:11.819325+00:00"
event_type: "m_and_a"
sentiment: "neutral"
materiality_score: 0.85
calibrated_materiality_score: 0.85
confidence: "high"
source: SEC EDGAR
---

# VF Corp sells Supreme brand to EssilorLuxottica for $1.5B cash

## Summary
- Total purchase price $1.5B in cash; expected close by end of calendar year 2024.
- Supreme contributed $538M revenue and $166M operating income in VF's FY2024.
- Sale expected to be dilutive to VF's EPS in fiscal 2025.
- VF says transaction increases balance sheet flexibility and supports debt reduction.

## SEC filing metadata
- accession: 0001193125-24-179856
- form_type: 8-K
- ticker: VFC
- cik: 0000103379
- company_name: V F CORP
- filed_at: 2024-07-17T23:59:59+00:00
- event_type: m_and_a
- sentiment: neutral
- materiality_score: 0.85
- calibrated_materiality_score: 0.85
- confidence: high
- sec_items: 1.01, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/103379/000119312524179856/0001193125-24-179856-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/103379/000119312524179856/d871255d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-24-179856
- JSON: https://secwatch.observer/filing/0001193125-24-179856.json
- Plain text: https://secwatch.observer/filing/0001193125-24-179856.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.