{"schema_version":"secwatch.filing_event.v1","accession":"0001193125-24-203232","form_type":"8-K","ticker":"VITL","cik":"0001579733","company_name":"Vital Farms, Inc.","filed_at":"2024-08-20T23:59:59+00:00","discovered_at":"2026-05-14T18:03:13.618829+00:00","generated_at":"2026-05-31T08:27:43.126848+00:00","sec_items":["5.02"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.5,"calibrated_materiality_score":0.5,"confidence":"high","headline":"Vital Farms appoints Joe Holland as Chief Supply Chain Officer effective Sept 1, 2024","bullets":["Joe Holland appointed Chief Supply Chain Officer, effective Sept 1, 2024, succeeding Jason Dale as principal operating officer.","Compensation includes $400,000 base salary, 60% target bonus, $50,000 sign-on bonus, and $237,500 equity award of RSUs/PSUs.","Mr. Holland previously served as EVP of Operations and Supply Chain at Curaleaf Holdings since Feb 2022.","Severance benefits: 12 months salary continuation under Change in Control Severance Plan."],"urls":{"canonical":"https://secwatch.observer/filing/0001193125-24-203232","json":"https://secwatch.observer/filing/0001193125-24-203232.json","markdown":"https://secwatch.observer/filing/0001193125-24-203232.md","text":"https://secwatch.observer/filing/0001193125-24-203232.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1579733/000119312524203232/0001193125-24-203232-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1579733/000119312524203232/d883522d8k.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-05-31T08:27:43.126848+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"379ce1987d","claim":"Joe Holland was appointed as Chief Supply Chain Officer at Vital Farms, Inc..","evidence_excerpt":"On August 14, 2024, the Board of Directors (the “ Board ”) of Vital Farms, Inc. (the “ Company ”) appointed Joe Holland as Chief Supply Chain Officer and principal operating officer of the Company, effective on or about September 1, 2024 (the “ Start Date ”).","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1579733/000119312524203232/0001193125-24-203232-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"appointed"},{"label":"Role","value":"Chief Supply Chain Officer"}],"fact_type":"executive_change"},{"claim_id":"80dde85094","claim":"Jason Dale departed as Chief Operating Officer at Vital Farms, Inc..","evidence_excerpt":"As previously announced, Jason Dale, the Company’s current Chief Operating Officer and principal operating officer, will step down on August 31, 2024.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1579733/000119312524203232/0001193125-24-203232-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"stepped down"},{"label":"Role","value":"Chief Operating Officer"}],"fact_type":"executive_change"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}