---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-24-203232"
form_type: "8-K"
ticker: "VITL"
cik: "0001579733"
company_name: "Vital Farms, Inc."
filed_at: "2024-08-20T23:59:59+00:00"
generated_at: "2026-05-31T08:27:43.126848+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Vital Farms appoints Joe Holland as Chief Supply Chain Officer effective Sept 1, 2024

## Summary
- Joe Holland appointed Chief Supply Chain Officer, effective Sept 1, 2024, succeeding Jason Dale as principal operating officer.
- Compensation includes $400,000 base salary, 60% target bonus, $50,000 sign-on bonus, and $237,500 equity award of RSUs/PSUs.
- Mr. Holland previously served as EVP of Operations and Supply Chain at Curaleaf Holdings since Feb 2022.
- Severance benefits: 12 months salary continuation under Change in Control Severance Plan.

## SEC filing metadata
- accession: 0001193125-24-203232
- form_type: 8-K
- ticker: VITL
- cik: 0001579733
- company_name: Vital Farms, Inc.
- filed_at: 2024-08-20T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1579733/000119312524203232/0001193125-24-203232-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1579733/000119312524203232/d883522d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-24-203232
- JSON: https://secwatch.observer/filing/0001193125-24-203232.json
- Plain text: https://secwatch.observer/filing/0001193125-24-203232.txt

## Key facts
- Executive change
  Joe Holland was appointed as Chief Supply Chain Officer at Vital Farms, Inc..
  - Action: appointed
  - Role: Chief Supply Chain Officer
  source text: On August 14, 2024, the Board of Directors (the “ Board ”) of Vital Farms, Inc. (the “ Company ”) appointed Joe Holland as Chief Supply Chain Officer and principal operating officer of the Company, effective on or about September 1, 2024 (the “ Start Date ”).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1579733/000119312524203232/0001193125-24-203232-index.htm
- Executive change
  Jason Dale departed as Chief Operating Officer at Vital Farms, Inc..
  - Action: stepped down
  - Role: Chief Operating Officer
  source text: As previously announced, Jason Dale, the Company’s current Chief Operating Officer and principal operating officer, will step down on August 31, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1579733/000119312524203232/0001193125-24-203232-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.