---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-24-231224"
form_type: "8-K"
ticker: "CMRC"
cik: "0001626450"
company_name: "Commerce.com, Inc."
filed_at: "2024-10-02T23:59:59+00:00"
generated_at: "2026-05-30T22:36:04.652761+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# BigCommerce CEO Brent Bellm terminated; Travis Hess appointed CEO, Ellen Siminoff named Executive Chair

## Summary
- Brent Bellm terminated as CEO effective Sep 30; receives 12 months base salary + healthcare; serves as advisor through Oct 18.
- Travis Hess (former President) becomes CEO and board member as of Oct 1; granted 100k PSUs (0-200% vesting) and 100k option shares.
- Ellen Siminoff appointed Executive Chair; receives $200k cash and 190k option shares vesting over 12 months.
- Company reaffirms Q3 FY2024 guidance as provided on Aug 1, 2024; no change to outlook.

## SEC filing metadata
- accession: 0001193125-24-231224
- form_type: 8-K
- ticker: CMRC
- cik: 0001626450
- company_name: Commerce.com, Inc.
- filed_at: 2024-10-02T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 2.02, 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1626450/000119312524231224/0001193125-24-231224-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1626450/000119312524231224/d900045d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-24-231224
- JSON: https://secwatch.observer/filing/0001193125-24-231224.json
- Plain text: https://secwatch.observer/filing/0001193125-24-231224.txt

## Key facts
- Executive change
  Travis Hess was elected as Director at Commerce.com, Inc..
  - Action: elected
  - Role: Director
  source text: Concurrently, the Board elected Mr. Hess as a director of the Company, to fill the vacancy created by Mr. Bellm’s departure.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1626450/000119312524231224/0001193125-24-231224-index.htm
- Executive change
  Brent Bellm was terminated as Chief Executive Officer at Commerce.com, Inc..
  - Action: terminated
  - Role: Chief Executive Officer
  source text: On September 30, 2024, the Board of Directors (the “Board”) of the Company notified Brent Bellm that his employment as the Company’s Chief Executive Officer was terminated.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1626450/000119312524231224/0001193125-24-231224-index.htm
- Executive change
  Brent Bellm resigned as Director at Commerce.com, Inc..
  - Action: resigned
  - Role: Director
  source text: On October 1, 2024, Mr. Bellm notified the Company of his resignation from the Board, including all committees on which he serves, effective immediately.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1626450/000119312524231224/0001193125-24-231224-index.htm
- Executive change
  Travis Hess was appointed as Chief Executive Officer at Commerce.com, Inc..
  - Action: appointed
  - Role: Chief Executive Officer
  source text: On September 30, 2024, the Board appointed Travis Hess, previously President of the Company, to succeed Mr. Bellm as the Company’s Chief Executive Officer, effective October 1, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1626450/000119312524231224/0001193125-24-231224-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.