---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-24-250996"
form_type: "8-K"
ticker: "CXM"
cik: "0001569345"
company_name: "Sprinklr, Inc."
filed_at: "2024-11-05T23:59:59+00:00"
generated_at: "2026-05-30T05:20:44.847319+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Sprinklr appoints Rory Read as President & CEO; Founder Ragy Thomas stays Chairman

## Summary
- Rory Read appointed CEO effective Nov 5, 2024, succeeding co-CEOs Ragy Thomas and Trac Pham.
- Thomas transitions to Advisor to CEO and remains Chairman; Pham leaves the Board and exits after advisory period.
- Read receives $675k base salary, $3M sign-on bonus, and ~2.85M RSUs/PSUs vesting over 3-4 years.
- Read previously led Vonage, Dell, AMD; former CEO of Vonage (acquired by Ericsson for $6.2B).
- Company cites need for next-phase growth leader after stabilizing initiatives by Thomas and Pham.

## SEC filing metadata
- accession: 0001193125-24-250996
- form_type: 8-K
- ticker: CXM
- cik: 0001569345
- company_name: Sprinklr, Inc.
- filed_at: 2024-11-05T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1569345/000119312524250996/0001193125-24-250996-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1569345/000119312524250996/d890978d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-24-250996
- JSON: https://secwatch.observer/filing/0001193125-24-250996.json
- Plain text: https://secwatch.observer/filing/0001193125-24-250996.txt

## Key facts
- Executive change
  Rory Read was appointed as Class III Director at Sprinklr, Inc..
  - Action: appointed
  - Role: Class III Director
  source text: Mr. Read was also appointed, as of the Effective Date, to serve as a member of the Board as a Class III director for a term expiring at the Company’s 2027 Annual Meeting of Stockholders.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1569345/000119312524250996/0001193125-24-250996-index.htm
- Executive change
  Rory Read was appointed as President and Chief Executive Officer at Sprinklr, Inc..
  - Action: appointed
  - Role: President and Chief Executive Officer
  source text: On October 31, 2024, the board of directors (the “ Board ”) of Sprinklr, Inc. (the “ Company ”) appointed Rory Read to serve as the Company’s President and Chief Executive Officer and principal executive officer, effective as of November 5, 2024 (the “ Effective Date ”).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1569345/000119312524250996/0001193125-24-250996-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.