---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-24-259737"
form_type: "8-K"
ticker: "GIS"
cik: "0000040704"
company_name: "GENERAL MILLS INC"
filed_at: "2024-11-15T23:59:59+00:00"
generated_at: "2026-05-30T00:00:18.877318+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# General Mills to acquire Whitebridge Pet Brands' North American business for $1.45B

## Summary
- Deal includes Tiki Pets and Cloud Star brands, a growth leader in $24B cat feeding and pet treating segments.
- Acquisition funded with cash on hand and new debt; expected to close in Q3 fiscal 2025.
- Business generated ~$325M in U.S. Nielsen retail sales over past 12 months.
- General Mills assumes two manufacturing facilities in Joplin, Missouri; complements Blue Buffalo portfolio.
- Fifth pet acquisition since 2018, advancing Accelerate strategy in core markets.

## SEC filing metadata
- accession: 0001193125-24-259737
- form_type: 8-K
- ticker: GIS
- cik: 0000040704
- company_name: GENERAL MILLS INC
- filed_at: 2024-11-15T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/40704/000119312524259737/0001193125-24-259737-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/40704/000119312524259737/d874566d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-24-259737
- JSON: https://secwatch.observer/filing/0001193125-24-259737.json
- Plain text: https://secwatch.observer/filing/0001193125-24-259737.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.