---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-25-039315"
form_type: "8-K"
ticker: "JILL"
cik: "0001687932"
company_name: "J.Jill, Inc."
filed_at: "2025-02-27T23:59:59+00:00"
generated_at: "2026-05-26T02:09:36.890420+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# J.Jill appoints Mary Ellen Coyne as CEO, effective May 1, 2025, succeeding retiring Claire Spofford

## Summary
- Mary Ellen Coyne appointed CEO and President, effective May 1, 2025; will also join the Board.
- Outgoing CEO Claire Spofford retires on April 30, 2025 as previously announced.
- Compensation includes $1M base salary, target bonus 100%, $1.75M sign-on cash, $2.25M RSUs vesting over 3 years.
- Coyne has 30+ years retail experience, most recently CEO of J. McLaughlin, previously at Ralph Lauren.

## SEC filing metadata
- accession: 0001193125-25-039315
- form_type: 8-K
- ticker: JILL
- cik: 0001687932
- company_name: J.Jill, Inc.
- filed_at: 2025-02-27T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1687932/000119312525039315/0001193125-25-039315-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1687932/000119312525039315/d882545d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-25-039315
- JSON: https://secwatch.observer/filing/0001193125-25-039315.json
- Plain text: https://secwatch.observer/filing/0001193125-25-039315.txt

## Key facts
- Executive change
  Claire Spofford departed as Chief Executive Officer and President at J.Jill, Inc..
  - Action: retire
  - Role: Chief Executive Officer and President
  source text: Ms. Spofford has agreed to extend her retirement date to April 30, 2025
  evidence_url: https://www.sec.gov/Archives/edgar/data/1687932/000119312525039315/0001193125-25-039315-index.htm
- Executive change
  Mary Ellen Coyne was appointed as Chief Executive Officer and President at J.Jill, Inc..
  - Action: appointed
  - Role: Chief Executive Officer and President
  source text: On February 27, 2025, J.Jill, Inc. (the “Company”) announced that it has appointed Mary Ellen Coyne to serve as the Company’s Chief Executive Officer and President to succeed the Company’s current Chief Executive Officer and President, Claire Spofford, following Ms. Spofford’s previously disclosed decision to retire.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1687932/000119312525039315/0001193125-25-039315-index.htm
- Executive change
  Mary Ellen Coyne was appointed as Director at J.Jill, Inc..
  - Action: appointed
  - Role: Director
  source text: Ms. Coyne will also fill the vacancy on the Company’s Board of Directors as a result of Ms. Spofford’s retirement.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1687932/000119312525039315/0001193125-25-039315-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.