---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-25-117254"
form_type: "8-K"
ticker: "SBH"
cik: "0001368458"
company_name: "Sally Beauty Holdings, Inc."
filed_at: "2025-05-12T23:59:59+00:00"
generated_at: "2026-05-21T23:16:30.287986+00:00"
event_type: "earnings"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Sally Beauty Q2 adj EPS $0.42 (+20% YoY), sales down 2.8%; extends buyback to 2029

## Summary
- Q2 net sales $883M (-2.8% YoY); comparable sales -1.3%. GAAP EPS $0.38; adjusted EPS $0.42, up 20%.
- Adjusted operating margin 8.5%, +90 bps YoY; third consecutive quarter of margin expansion.
- Board extended share repurchase program to Sept 2029; $501.1M remaining; $10M repurchased in Q2.
- FY2025 guidance: comparable sales flat to -1%; adjusted operating margin 8.0%-8.5%.
- Q3 guidance: comparable sales flat to -2%; adjusted operating margin 8.0%-8.5%.

## SEC filing metadata
- accession: 0001193125-25-117254
- form_type: 8-K
- ticker: SBH
- cik: 0001368458
- company_name: Sally Beauty Holdings, Inc.
- filed_at: 2025-05-12T23:59:59+00:00
- event_type: earnings
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1368458/000119312525117254/0001193125-25-117254-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1368458/000119312525117254/d918801d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-25-117254
- JSON: https://secwatch.observer/filing/0001193125-25-117254.json
- Plain text: https://secwatch.observer/filing/0001193125-25-117254.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.