---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-25-181264"
form_type: "8-K"
ticker: "FLO"
cik: "0001128928"
company_name: "FLOWERS FOODS INC"
filed_at: "2025-08-15T23:59:59+00:00"
generated_at: "2026-05-17T12:19:30.770677+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Flowers Foods reports Q2 EPS $0.28, cuts FY2025 outlook on soft bread sales

## Summary
- Net sales +1.5% to $1.243B; core volume -2.4%, pricing/mix -1.2%; diluted EPS $0.28 vs $0.32.
- Adjusted diluted EPS $0.30 (down $0.06); adjusted EBITDA $137.7M (down 4%); net income $58.4M (down 12.8%).
- Simple Mills contributed $61.4M sales, $10.9M adjusted EBITDA, ($0.01) diluted EPS.
- FY2025 guidance lowered: net sales $5.239-5.308B (prev $5.297-5.395B), adjusted EPS $1.00-1.10 (prev $1.05-1.15).
- CEO cites traditional loaf softness and intense competition; operating cash flow improved to $266.5M YTD.

## SEC filing metadata
- accession: 0001193125-25-181264
- form_type: 8-K
- ticker: FLO
- cik: 0001128928
- company_name: FLOWERS FOODS INC
- filed_at: 2025-08-15T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1128928/000119312525181264/0001193125-25-181264-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1128928/000119312525181264/flo-20250815.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-25-181264
- JSON: https://secwatch.observer/filing/0001193125-25-181264.json
- Plain text: https://secwatch.observer/filing/0001193125-25-181264.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.